IIID Traffic&Transport 2011

6th International IIID Expert Forum Traffic & Transport Information Systems.
Ort: Tech Gate Vienna
6th International IIID Expert Forum Traffic & Transport Information Systems.
The world's leading event in the field.

Traffic, Transport and Social Media


How transport providers and mobility enablers can use social media
to better communicate with their customers.
Social media facilitates the generation and communication of ideas and information in a much more convenient way than traditional platforms, i.e. regulars‘ tables, daily newspapers, etc. Moreover, social media makes market research obsolete by providing public opinion at little or no cost. Thus, transport providers and mobility enablers (e.g. companies that build and maintain passenger terminals/roads/motorways/parking garages) would be well advised to adjust their Customer-Relationship-Management efforts.
The 2011 IIID Expert Forum sets out to discuss and answer five questions:
  • How to draw conclusions from discussions in social media?
  • How to adjust policies?
  • How to (re)design services?
  • How to communicate improvements?
  • How to evaluate users/customers reactions?

Who should attend?

  • Transport providers and authorities
  • Interest groups representing travellers and people with special needs
  • Information designers and managers
  • Transport developers and manufacturers of real time information systems, software and displays
  • Educators with an interest in traffic and transport information.

Organiser

International Institute for Information Design (IIID)
Conference language
English
Program Committee
To be announced
www.iiid-expertforum.net

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